• US$370

• 46 designs

• 6 designers

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Packaging Design Brief

We are launching an Automotive Soap (Wash & Wax) to add to our line of Detail products under the brand name White Diamond Detail Products. Our customers are all over the country and find our products at Big Box Retailers such as Wal-Mart Stores, Auto Zone, O'Reilly, Pep Boys etc.

Take a look at Chemical Guys Extreme Body Wash & Wax with Color Brightening Technology (64 oz - 1/2 Gal). This is exactly the type of packaging we will be using. In terms of dimensions, the label will be going on a 1/2 Gallon Broad side rectangular jug just like the Chemical Guys product mentioned.

Target Market(s)

25-65 Male, This product is for car enthusiasts and car care professionals. Young enthusiasts who are new to protecting their automotive investments as well as seasons auto-enthusiasts who may have a weekend car they enjoy maintaining

Industry/Entity Type

Automotive

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• This label must call out a special feature of our Auto Wash formula. Our Wash features Salt & Brine resistant detergents. This means the detergents (the ingredient in the soap that is responsible for suds/cleaning power) do not break down when in contact with Salt and/or Brine.
  
  Normally soap in a bucket, or soap sprayed onto a vehicle directly begins to lose its power as salt/brine breaks the detergents down, rendering the soap useless. Our formula allows for ultra suds that don't break down, no matter how many times your rag is dipped in the wash bucket. Our formula disperses thicker suds that do not dissipate as they work to dislodge contaminants from the paint.

Nice to have

• There are so many gimmicky looking options on the market for this type of product. Customers are conditioned to see flashy packaging. We want to sport attractive colors, and portray an extremely fun experience WHILE ALSO delivering a absolutely premium image. This soap is going to be high priced compared to competitors because it truly is better performing. We would like this label to portray a seriousness, and a professional grade image. I want this label to look like the top shelf stuff!

Should not have

• Nothing to add to this section at this time

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Files

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