• £190

• 349 designs

• 144 designers

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Logo Design Brief

Brief:

We are refreshing our branding and would love a new logo for The Female Lead. We are an educational charity dedicated to making women's stories more visible.

We work alongside world-class photographers and feature beautiful imagery across our site.

- We are looking for a bold and contemporary logo (NOT Corporate). Right now The Female Lead doesn’t stand out on our videos/social content.
- A good logo would allow us to potentially use interchangeable colours for future collaborations/projects whilst keeping the main elements the same (I.e. See branding for Now This/Now This Her etc).
- We also need the logo to be used as a watermark on our videos - so if we need a symbol version, it would be great if this could be thought of / included but not a necessity.

We are very open to your ideas but please do not write The Female Lead as TFL as this will be confused for Transport for London, as we are a London charity. Also please do not use the gender symbol as this is very overdone in our industry.

EXAMPLES WE LIKE:

Freeda
Makers
Now This
Refinery 29
Malala Fund
Tik Tok
Lean In

COLOURS:

Some suggestions on colour palettes we like are in the google drive document below but we are open to your ideas:

https://docs.google.com/document/d/1_5g4KR4eMUKPtoFevfdXwjOOIzvnKMdFdUqIVHGAIW0/edit?usp=sharing

Logo Text

The Female Lead

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bold, contemporary - not corporate
  
  Examples we like:
  
  Freeda
  Makers
  Now This
  Refinery 29
  Malala Fund
  Tik Tok
  Lean In

Should not have

• The Logo should not be written as TFL - as this will be confused for Transport for London (especially as we are London based)
  
  Do not use the female gender icon - this is very overused in our industry for logos.