Bisch nit allei! A solidarity campaign towards the residents of the senior center
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This customer received 109 logo designs from 70 designers. They chose this logo design from Yoyo' Desart as the winning design.
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Logo Design Brief
We GRITT Senior Center Waldenburgertal would like to launch a call to the population in the times of the Corona crisis and invite people to bring variety to our residents who are currently not allowed to visit with the post office. The campaign is announced in the local press and is to be supported with a logo with a recognition effect. It is a charitable campaign and therefore we do not want to spend a lot of money on the logo. The term 'Bisch nit allei' is part of our leitmotif and means 'you are not alone'. This statement in Swiss German 'Bisch nit allei!' should be part of the logo.
Target Market(s)
the general public
Logo Text
Bisch nit allei!
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It should be easily recognizable and can be printed in a newspaper. The logo should be able to be used as a small as well as a large representation. We hope to appeal to young and old with the logo and to motivate them to do so with a letter to old people who live in the old people's home and are currently restricted in their movements due to the Corona crisis.
Nice to have
- currently no special requests
But it doesn't have to be an abstract logo
Since the public should be motivated to send letters to people in the senior center by post, the element post / letter may possibly be integrated into the logo.
The project idea will be launched by the GRITT Seniorenzentrum Waldenburgertal (www.gritt.ch) - the idea may later be released for further use by other senior centers / retirement homes.