• US$150

• 259 designs

• 80 designers

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Logo Design Brief

We are a "food truck" for dogs, selling baked goods, ice cream and other simple-ingredient, healthy but FUN treats for good dogs around the community. I will be competing with human food trucks and other cottage dog treat vendors onsite for their discretionary dollars. I prefer child-like primary colors (red, yellow, blue, green.) I want to project FUN, HUMOR and POSITIVE ENERGY! I am attracted to images like the ones attached: a simple cartoon dog projecting happiness and movement. While the cartoon dog is great, I need it tied in with what we sell; a thought was to put a dog bone in front of the dog's face. The logo needs to be attention-grabbing, compelling, simple and easy to read clearly from a distance, as it will appear on the side of my truck. The logo will also be used online, in print and on logo'd promotional items like embroidered shirts, hats, bandannas and dog bowls. I need to be able to use the logo as a "watermark" on photos and videos posted to Instagram, Facebook and YouTube. **UPDATE: I have added 2 additional images depicting the colors I like (Google logo) and way to incorporate yellow into design (medal or star shape.)

Target Market(s)

The target audience is dog owners who take their pets on outings in the community, and want to feel like treating their dog is a reflection of their good pet-parenting skills.

Industry/Entity Type

Pet Shop

Logo Text

Good Dog! Treat Truck

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• cartoon dog, easily readable from a distance, must work well against a white background

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Files

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