• A$450

• 93 designs

• 25 designers

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Logo Design Brief

I would like a logo design featuring the words "321CRAFT" and my three kittens - Neddy, Teddy and Freddy. If possible, it would be great if the kittens were playing with or next to craft supplies. For example - kitten 1 playing with a ball of wool (category will be Materials), kitten 2 - near scissors or a ruler or a pot of glue (category will be Tool), kitten 3 in a pretty pose like rolling (category will be Skill).
The logo will be used for a mobile application prototype and potentially later for a PC app, The logo should be able to be used on social media content and potentially on branded merchandise (caps / t-shirts / stress balls etc.)

Because it will be used for a mobile phone app, I need to be able to get you to animate this later. My idea is that when you are in a section of the app, the corresponding number or word will light up, in a different colour. For example - "3" (perhaps in red) with the rest of the word in black font. Then "2" (perhaps in yellow) then "1" (perhaps in blue) and "CRAFT" (perhaps in green). The colours for the logo should be bold colours - maybe primary colours or maybe purple / yellow / another colour (kid-friendly). The kittens will be black and white with green eyes, as per their current colouring (if possible) or something like that.

I would like a square shape with a black coloured 3 in it (and a kitten), with a single colour background and an art / craft material. Touching on this / connected to this would be a rectangle with a 2 shape in it and a kitten with a craft tool in it. Touching on this would be a rectangle with a 3 shape in it and a kitten in a pretty pose (looking up / rolling over, with a curved tail or similar). The third (longer?) rectangle would have the word CRAFT also in black font in it. Ideally, this would have all 3 kittens together in it., unless this looks too crowded.

It would be nice if the 321CRAFT icon could also be used as a loading icon when search results are being generated in the app - so maybe the kittens could chase each other or chase a ball of wool or something while the results were searching. Maybe this is outside the initial brief?
I am interested in photo-realistic type kittens but also cartoon kittens - as long as they look friendly and cute. (I don't want images that look like a child has drawn them. (This was our earlier idea but customer feedback has encouraged a different approach.)
The apps will be aimed at educators, principally those working with small children. The feeling should be happy, approachable, safe and supportive.

The font needs to be clear enough to be quite small (app logo App store) longer term.

Target Market(s)

Early childhood educators - people who work with children aged birth to 12 years, in educational or recreational settings. Most workers are women, often aged 18 - 29 but older women (mid-40s to mid-50s) also make up a significant part of the sector.

Industry/Entity Type

Childcare

Logo Text

321CRAFT

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A logo that can be scaled up or down - able to be used (or modified) for a mobile app or a computer program - but also look good on t-shirts and merchandise (if applicable later).
  
  

Nice to have

• The ability to animate later. For example - make the kittens move, such as when a screen is loading on the application.
  
  Ideally include all three kittens - who are black and white tuxedo cats, but all look different (see photos). If not including all three kittens, please explain "why" as I am new to design and want to understand why your logo is the best one for me to choose. :-)
  
  I will try to add more files during the week, but COVID-19 is making things a bit tricky for all of us.

Should not have

• Anything scary, freaky, mean or cruel.
  
  We appreciate your ideas and expertise. You show us what you recommend.

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Files

Download all files - 13.9 MB