Start-up combat sports brand needs a logo design

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This customer received 107 logo designs from 59 designers. They chose this logo design from M Nicole as the winning design.
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We need a logo designed for a brand-new combat sports (MMA, Boxing, Brazilian Jiu-Jitsu, etc.) brand out of Greater Philadelphia called "Virtus". We plan on differentiating ourselves in the market by targeting the "next generation" of athletes who value longevity, strategy, and knowledge over brutish violence and force that have been the cornerstone of combat sports apparel and gear markets for years.
We are targeting athletes who have chosen to live a lifestyle of a fighter, so we are ultimately a lifestyle brand. Thus, we want our logo to be subtle, sleek, and simple.
Logo Text
Virtus (please feel free to play with text as you see fit [ex. VRTus or VrTS])
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.