Logo Design for a pizza business

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This customer received 124 logo designs from 29 designers. They chose this logo design from sdtm as the winning design.
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Logo Design Brief
'the pizza effect' is a Pizza and Pasta business with an emphasis on fresh and healthy pizza.
The feel I'm looking for in my business is a place that has a rustic/ warehouse style of feel, with an emphasis on Scandinavian design. So I plan to use wood, re-bar metal, pot plants and blackboard menus to help create this particular type of atmosphere.
My preferred colours are (but not restricted to) Charcoal, White and burnt Orange. Feel free to provide design examples using alternate colours.
The logo should all be in lower case. In addition to the business name, please add the slogan "healthy pizzas" also in lower case.
I don't want a franchise look.
Updates
I have attached a file to give you an idea of the orange colour I would like to be used in my logo.
Thanks.
Added Wednesday, April 11, 2012
I'd like to thank all the designers for your submissions.
Choosing the final design proved a very difficult task, so thanks again for all your work.
Regards
Michael
Added Sunday, April 22, 2012
Industry/Entity Type
Business
Logo Text
the pizza effect - healthy pizzas
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


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