Innovative Technology Investment brand needs a new design
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This customer received 295 logo designs from 140 designers. They chose this logo design from Felipe Moura as the winning design.
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Logo Design Brief
Our technology investing brand "Battalion" needs a new logo and a brand refresh. We do stock market updates and innovative technology articles. We plan to pivot move to a hedge fund further down the track.
The brand should not scream military although a soft military icon is ok (see below). The style I'm after should be very fintech.
Thanks!
I find inspiration from Underconsideration.com/brandnew and Logolounge and this would be a good place to see style I appreciate.
I would like a logo similar to the style I uploaded - I'm thinking all capitals (but happy for other suggestions).
Target Market(s)
Millennials through to Gex X - Both male and females who are interested in investing in technology brands. We will do videos on youtube and articles on website and heavy use of social.
Industry/Entity Type
Fintech
Logo Text
Battalion
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple clean design, See designs below for inspiration. The colour should be black and white or Black and green or single colour (ie Blue).
Nice to have
- An Icon that's unique and simple.
Happy to explore a military chevron, shield, rocket or flag as an icon.
Should not have
- The icon should not have any military weapons such as guns/tanks/marines/bombs.
Im not interested in a "B" icon or some sort of variation of it.