• US$500

• 381 designs

• 116 designers

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Logo Design Brief

I need a simplistic yet fun and playful logo design. My new esports company reps the business interests of players, streamers, teams, Fortune 500 brands, and numerous ad agency clients. Esports covers the competitive nature of video gaming but my company's appeal also stretches into the casual streaming world

Target Market(s)

For the gaming crowd, it skews male12-34. Adults 25-54 would be the demo for the business aspect of it.

Industry/Entity Type

Games

Logo Text

Inverted Esports

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Logo styles of interest

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Font styles to use

Other font styles liked:

• video game, retro, 80's, 90's fonts to play on the nature of the company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A fun, playful tone yet sophisticated and professional in nature. I want young adults to view it as a cool logo with a balance of professionalism but an older, more business-related crowd to view it with legitimacy.
  
  Feel free to choose from a variety of fun, possibly retro, fonts. I'll leave that interpretation up to each of you. Use directionally, please.
  
  The word Inverted should be bigger in nature and stature than Esports. I want to accentuate Inverted with a subtle play to Esports.

Nice to have

• You may have fun with the word "Inverted" by either inverting some letters, make the "E"s three horizontal lines, etc... In the gaming space, many times players with capitalize certain letters in a word and/or change an "e" to a "3" or an "s" to a "5". For example, the word "Inverted Esports" may look like "INv3rTed " This would play into the fun nature of what I'm looking into but this is not necessary. Have fun and be your creative self. These are only suggestions NOT specifically what i'm looking for. please leave Esports as is.

Should not have

• Mascots, emblems, characters or gimmicky designs. Unless you feel strongly that you can create this AND it plays into the overall design, please refrain. It's a risk to take but, if that's your jam, go for it.
  
  Sharp angles
  
  Existing video game symbols that are trademarked or property of existing companies, such as pacman, donkey kong, space invaders, Xbox logo, etc...