• US$150

• 311 designs

• 140 designers

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Logo Design Brief

Lohtu Ceramics is a pottery studio based in northern Minnesota. The word ‘Lohtu’ is the Finnish equivalent to the danish concept of hygge and essentially means comfort, healing, and a sense of coziness.

Our brand is all about handmade, one-of-a-kind pieces that are made to be used and loved every day.

I want a logo that has good vibes, has an artisan feel, and looks good in color or in black and white.

I have attached my current logo for reference
Would like several layouts, one for sure in a circular badge format like my current logo.

Target Market(s)

Artsy upper middle to upper-class consumers who can spend $50+ on a coffee mug. Typically from larger metropolitan areas. Have desire to support small businesses and purchase unique handmade goods. Also gift-giving segment where normal income people buy as gifts for special occasions.

Logo Text

Lohtu Ceramics | Handmade (in) Minnesota | since 2018

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - An artisanal feel.
  - Use a unique rustic modern font that not everyone has.
  - Should be upscale enough to be seen in art markets from California to New York.
  - If the words Handmade and Minnesota are placed next to each other you MUST put an 'in' between them. (Handmade in Minnesota)

Nice to have

• A unique badge layout that would look good on everything from a business card, website, door, and hangtags.

Should not have

• I don't want something that looks like my current logo -- I could do that myself. I want an original, creative spin-off.

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Files

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