Craft Brewery - Rebrand with 2 Unique but Associated Brands
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This customer received 113 logo designs from 43 designers. They chose this logo design from WF as the winning design.
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Logo Design Brief
We need two logo designs created for a Craft Brewery in Peterborough, Ontario. The first brand will be called Haven Brewing Company. This side will focus on traditional European style beers. The second brand will be called Havoc Brewing Company and will focus on the crazier side of beers with the latest trends like IPA, Sours and things more adventurous. These two brands will work together from time to time doing collaboration brews as they will both be out of the same brewery. Therefore, we are looking for a design that works for both brands, that Haven can have a specific logo to itself, and Havoc has another however, these logo's work together or there is a third logo for these collaborations that is a combination or layered version of the two unique brands. The brewery will have two sides to the taproom, each decorated and representative of the two separate brands. In other words, it will be a brewery with dueling brands within itself that play off of each other however, can stand on their own as well.
Updates
Gathering more feedback
Target Market(s)
University Students, Blue Collar Workers
Logo Text
Haven, Havoc, Haven & Havoc, Haven Brewing Company, Havoc Brewing Company, Haven & Havoc Brewing
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.