• US$150

• 122 designs

• 51 designers

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Logo Design Brief

Although this is a Real Estate company that sells residential and commercial real estate, I want to be clear, beginning with a logo, to send the message that it’s not about the real estate. It’s not about buying and selling houses or buildings. It’s about people, helping people live their dreams, achieve their goals, achieve the lifestyle they want.

I sincerely believe that all I need to do is help people get where they want to go. Is the only way for me to get where I want to go. I wish to make it clear that unless everyone wins in the transaction, nobody wins! That’s why I can be comfortable with The Name of the Company:

For The Greater Good Real Estate

And The Company Tag Line:

“It’s All About You!”

It’s about a person looking back on their lives 10 years from now and knowing that I’m one of those people who helped them get where they are. Another way to think about this is that I am running a ministry, and real estate just happens to be the thing that I use to put myself in a position to make a difference in the lives of the people that I serve.

It's about exuding positive energy, creating a dynamic where people KNOW that they are in the right hands and that they are being taken care of. That all the details are in order and there is nothing for them to worry about. It’s already been taken care of.

I firmly believe that, if I help you get where you want to go, I’ll get where I want to go. So that when I say: “It’s All About You.” I believe it, because That is how I live my life.

For Example: Currently, one of the things that I do to make a little bit of money is to go into the city of Boston and drive for the ride share services, Uber and Lyft. I began doing this on a part-time basis, about five years ago. Between the two companies I have done approximately 7000 rides in that timeframe. Before I did even my first ride, I promised myself that anyone who gets into my car, will have been positively impacted, in some way before getting out. I call it “My Rolling Ministry.”

I don’t know how to convey all of that in a logo. If I did, I would design it.

I look at being a Realtor in much the same way.

The logo must convey:

• Personal and Professional Confidence
• Knowledge and Experience
• Strength that comes from Compassion

I AM OPEN TO ANY IDEAS AND SUGGESTIONS

I only have one concept idea. I thought that and Somehow using the letter G, because the name of the company has “Greater Good” in it, and my first name is George – there might be something there.

Then I visualized the 2 G’s together, with the one on the right turned backwards. They would be mirror image G’s If you begin to move them closer together, you can begin to see the faint outlines of something of a heart. My business is about helping people and I thought that might work.

I am not talking about the heart shape that is so overdone. I am talking about a hint of a heart being there, one that is discernable, but it isn’t THE thing.

I don’t want to see the name of the company written in a circle. I might be ok with the name written in a tasteful semi-circle around the right mark. I would prefer to have some kind of a mark that is memorable and can be used as a Favicon. The mark should be as memorable as the name is different.

I would also like to see how you wouldn’t incorporate the tag line. The tag line could be somewhere underneath or beside the Mark. I can see using the mark on Coffee mugs pens T-shirts etc.

I would like the mark/logo/favicon have the ability to stand on its own, perhaps with the tag line under it? Or nearby? As I said, I am not stuck on the mirror image G’s, it was just an idea I had that I thought might have some possibilities to play with.

What I am looking for is the most concise and powerful way to convey all of the above.

My favorite color is blue – the entire range of the color – I like dark blue – midnight blue – as the main color. I would be ok with accent colors of light blue, a rich orange, or a brighter green.

I Like:

2510aa2 blue with strength and brightness
e16b1e orange with strength
39c4ff light blue to go with the strong blue
0a8b55 I like this strong too, if it goes
Db6726 is also an orange I like

There you have it!

THE SMALL PNG LOGO I UPLOADED IS THE NAME OF MY PRINCIPAL BROKER, COCO EARLY & ASSOCIATES. THIS LOGO MUST BE PRESENT SOMEWHERE, EVEN IF IT IS IN A VERY SMALL WAY, ON BUSINESS CARDS, AND SOCIAL MEDIA COVERS

Target Market(s)

People who are looking to purchase or sell their properties. Middle to High income and people in Massachusetts and New Ham[shire

Industry/Entity Type

Realtor

Contact Information for Business Card

My logo
All of my contact information: Name, Address, Phone Number, URL: george@for thegreatergoodrealestate.com ***The business card also needs to have the logo of my Supervising Broker, Coco Early & Associates, (small - on the front of the card) that I uploaded in the "Upload" section

Logo Text

For The Greater Good Real Estate. I also have a tag line: It's All About You!

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The back side of my card will have the following quote:
  "It is one of the beautiful
  Compensations of this life that no one
  can sincerely seek to help another
  without helping himself."
  
  - Ralph Waldo Emerson

Nice to have

• I gave all of that information in the "Project Description" section. I gave a complete account of what I want as far as a color scheme, the look and feel I want to have, etc. Some of the work should be done by the designer.

Should not have

• I gave the specific color scheme that I want in the "Project Description" Section. But, I guarantee that there are designers who will just begin cranking out designs without reading the specific instructions.
  
  I do not want to see the name of the company in a circle around some crapy piece of clip art. I do not want to see the name of the company in a circle, PERIOD!

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