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Lilliputian. Small advisory firm needs letterhead & logo
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This customer received 28 letterhead designs from 12 designers. They chose this letterhead design from STUDIO 8 as the winning design.
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A$250
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28 designs
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12 designers
Letterhead Design Brief
I have set up a small financial advisory company to service the medical & dental professions. I've called it Lilliputian Financial Services Pty Ltd, after the country in Jonathan Swift's Gulliver's Travels where everything is small. I have worked in large firms but it doesn't suit me because I like to work more one on one with my clients. I am going to limit myself to 30 clients only and really know them well and not have other people do the work, as happens in a large firm. I want to be involved with my clients and really have 30 friends who rely on me for financial advice. I will mainly work from home and visit clients. I've attached a sample letter I will hand deliver. I am open to creative suggestions. I was thinking of a little globe of the world to demonstrate how small and insignificant we all are, but I'm not sold on this idea. I'm also open to colour ideas. I do like the colour gold, as it signifies value, security and wealth. I am trying to create something a bit different from the run-of-the-mill financial services firms. I want to communicate personalised, expert, one on one service where smaller is better.
Updates
Thank you for all the designs. The designs submitted so far have confirmed 2 things:
Added Friday, January 31, 2014
Target Market(s)
Doctors and dentists. These are professional people but they are not into the brash, pushy approach. They are trained scientists and value content over style.
Industry/Entity Type
Financial
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I mentioned a globe in the initial brief, but this is definitely not compulsory. Was just an idea i had, but I'm definitely not sold on it. Same with colors. I also uploaded a few font ideas I played around with. Again, I am open to ideas, but I don't think it works if all the words are in CAPS only. I don't think that conveys the message: I am a small, personalised service offering tailored advice to a small group of health professionals.