Axe Out NF2 rare disease fundraising campaign
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This customer received 32 banner ad designs from 15 designers. They chose this banner ad design from Pinky as the winning design.
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Banner Ad Design Brief
We need an original banner for a social media fundraising campaign for a the rare disease Neurofibromatosis Type 2. There is new therapy we are going to raise money to support research for and the concept is bacteria being genetically modified to kill the tumors caused by NF2. We had a previous fundraiser that including axe throwing and we call it axe out NF2. We want to build on this to create a fundraising banner with a tumor and little bacteria holding axes and starting to destroy the tumor. I have included the axe logo we used to the axes and fonts can be made to look similar.
Updates
Low design quality
Low design quality
Target Market(s)
donors who support research for children with rare diseases
Industry/Entity Type
Medical And Science
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The blue bacteria cartoon is an example of that the bacteria should look like but they should be holding axes to chop up the tumor. It should be one tumor and 3-4 bacteria trying to destroy it with axes.
bacteria killing tumors with axes. Im not sure how best to portray a tumor but maybe something that looks like a troll or monster and label it "NF2 tumor"
Text should read "donate now to help us axe out NF2"
Nice to have
- a David and Goliath type theme, there little guys (bacteria) taking down a big bad tumor.
Should not have
- The logo I attached is just to show what the axes in our campaign look like but should not be used as the image for the banner, that needs to be drawn.