Annual promotion for rugby R2D1 Road to division one
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This customer received 72 logo designs from 43 designers. They chose this logo design from S P A C E as the winning design.
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Logo Design Brief
It would be a logo used in a video campaign, for use as much in full screen Logo as in ident at the top of a video, and it should be able to be declined with a sentence below to target certain episodes.
We are talking about a team that has been playing at the top of the ranking for two years and is doing everything in its power to make it happen.
The club's values are resilience, strength, living together, defense of iron, solidarity.
the campaign will be divided throughout the year into 8 episodes.
Do not be afraid to go out of convention, I am sure that styles approaching certain NFL visuals will be very appreciated
Target Market(s)
18 - 40 years old
Logo Text
R2D1
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The mauve and white colors of the Club but are not obliged to draw inspiration from the visual of the logo but not only mauve and white, free to use any other color, and even to make the mauve and white discreet
Nice to have
- a reference to the world of rugby, necessarily by the ball.
Should not have
- Starting too much in the Geek reference it must remain visible for those who understand it but the logo must work even if we do not have the reference