• A$550

• 221 designs

• 79 designers

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Logo Design Brief

CleverTag (TM) is the name of a very secure and very private "key return" system (website still to be built).

I need a logo for the word "CleverTag", with a small tm in a circle next to it to indicate a trademark protection. You can separate the two words Clever and Tag if you want to, or you can join them together - I am open to ideas.

This needs to be very upmarket and polished, aimed at females who need to feel secure. This system will give them peace of mind. It needs to give a feeling of security and piece of mind ideally without cheesy clipart images. You could use clipart if you use it wisely, but I'm not sure if it will work. As an alternative you could come up with some cute, safe guard dog or some intelligent looking "artificial intelligence".

But don't let my silly ideas sway your creative thinking. You're the creative person - I'd like you to come up with your own ideas that you feel will work.

At the end of the day the tone of the logo (and eventual web site) needs to convey peace and security. If I was to attach an emotion to this, it would be a 'sigh of relief'.

I will need to use the logo mostly in a landscape space (rather than portrait), so whilst I am open to the idea of something portrait, you will also need to show me how that would work in a landscape space.

Here's a description of how the service works:

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If you lose your keys, of course you want them back. It's expensive to replace keys. Especially some of todays car keys. And of course it's really inconvenient.

But you also don't want to leave anything that identifies the keys to you personally in case the wrong person uses the keys to steal from you.

Welcome CleverTag (TM). A simple way to get your keys back without letting the finder know who you are. As an owner of a CleverTag (TM), you simply register your unique CleverTag (TM) ID number on our site. Once we confirm you are the owner by texting you a lock code, the database is sealed up tight.

If you then lose your keys and someone finds them, the finder goes to the CleverTag (TM) web site and enters your unique CleverTag (TM) unique ID. That's all they will ever know about you.

The system then securely and privately contacts you (the owner of the keys) with the finder details. As the verified owner, you (or a friend of your choice) are then able to contact the finder and arrange a meeting place and time that works for you.

The Finder never knows where the owner lives, who the owner is or even a contact number for the owner. It's a solid, secure and very private way to ensure your keys remain anonymous whilst offering the best chance of getting them back.

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I hope that helps to dream up some ideas.

Target Market(s)

Females 18-54

Logo Text

Clever Tag

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Look and feel

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