Logo for new NGO called Natufi

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This customer received 230 logo designs from 107 designers. They chose this logo design from JohnM. as the winning design.
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Logo Design Brief
We would like a design for our newly created non-governmental (NGO) charity organization: Natufi
Natufi helps to make the world a better place by collecting money, investing it in the right companies and share the benefit with those in need and for environmental purposes.
The name Natufi consists of three parts:
NATU: is short for Nature, one of the key elements for a better world, is a better environment, care for wildlife
FI: is short for Finance. This NGO is trying to reach their goals by working with the industries and financial organisations.
NATUFI: is short for Natufian. The natufian culture is the oldest human culture where people staid in one place. This represents the cultural, human aspect of our organization.
De optional part is a slogan in dutch 'maakt de wereld blijvend beter'. Meaning: makes the world permanently better. This slogan line should be adjustable for different languages, so not to connected to the logo.
Logo Text
Natufi
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
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Bold
Playful
Serious
Traditional
Modern
Personable
Professional
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Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Please read the meaning of the word Natufi carefully.
Stand out, strong logo. Not logo number 999 with a simple globe.
Nice to have
- Slogan. But the logo itself is much more important