LOGO Creation for Diverse Workforce Consultants

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This customer received 155 logo designs from 83 designers. They chose this logo design from ~ crow creative ~ as the winning design.
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Logo Design Brief
Labor Consultants - This is a new minority owned company targeting businesses that are considering unionizing. The business hires other minority consultants that reflect the workforce of the client. We are looking for a logo that might incorporate the first letters of each word of the business name. We don't want simple stylized letters DWC.
Target Market(s)
Companies that are:
1) Concerned about unionization; who
2) Need to bridge the gap between management and their employees by hiring
3) Consultants, persuaders or both.
Other avenues for introduction may come from lawyers, senior labor relations executives, human resource directors, recruiters, CEO’s, labor management, health care organizations, prior relationships, operations executives, general counsels or investors.
Industry/Entity Type
Consulting
Logo Text
DWC
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Earthy warms tones like bronze, goldens, browns, creams etc. Idea is to bring the minority skin colors into the colors of the logo. It must be clever and should invoke strength, stability, empathy and understanding. It must be fully relatable across multiple platforms - website, mobile, social media, etc.
Nice to have
- The logo could also be an emblem.
Should not have
- Cold colors.