• €170

• 38 designs

• 14 designers

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Packaging Design Brief

Dear Sir/Madam,

For this project, we would like to come up with a different style of product packing design for our reed diffuser Mandarin 100ml.

Important:

The text on the box should remain the same, the logo should be positioned on the same location and it is very important to keep the text ‘’Reed diffuser’’ and the type of fragrance on the front of the packing.

This are the key and main keywords for the positions, and the customer must identify the product and relate to fragrance.
Besides that, we can think of any kind of graphic design style.

We are trying to advertise/sell a smell/scent
It brings you back to a place/memory/experience and can be displayed/visualized in form of an image or icon (natural/organic) in order to express a feeling or an emotion which a potential customer can relate

We follow the strategy of applying matching colors (for the scent variations) on the main page and we want to identify colors which are not used by competitors (USP)

The packaging itself should be perceived as a gift box and should have a luxury touch
On the package itself - it should be included a hint of the most common locations which are likely used for a “Reed Diffuser” (Comfort room, Living room) associated in form of a pattern or icons.

Font: Adobe Garamond Pro en Arial

With kind regards,

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