• €130

• 39 designs

• 10 designers

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Car Wrap Design Brief

We need a new strong design for branding our new 100% electric van for our Bikeshops 33tweewielers. (www.33tweewielers.nl). Please find a .pdf for a more extensive briefing and some pictures as an inspiration.

Founded 6 years ago we managed to grow a sustainable business with currently 2 local shops. ‘It should not start to look like work’ is a common used phrase in our shop. We do what we do, because it makes us happy – and secondary it pays the bills.

Our keywords are:
- Expert and bikelovers
- Innovative / progressive
- Environmental friendly – almost Co2 neutral

We segmented our market with a strong focus on a couple of brands in which we are an expert and have the complete collection and knowledge. We aim to keep people mobile whether it is for daily commuting or recreation. Our goal is to make riding your bike is as much fun as possible.

The branding of our van should be visually strong / recognizable and an extension of our shop. So we need to have a strong focus on our logo and name of the shops. Secondary I would like to have supportive branding using colours, drawings or pictures of smiling people riding bikes.
 
The 3 most important brands we work with – of which we have a concept store:
Riese&Müller: www-r-m.de
Scott: www.scott-sports.com
Cortina: www.cortinafietsen.nl

I can imagine we have a spot on the van where we place the logos o the different brands we work with. Besides the three mentioned we work with: sparta, frog bike, velo de ville, assos, ortlieb, terry, ergon, wahoo, tacx, brooks

Target Market(s)

Customers passing by on the road

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Font styles to use

Other font styles liked:

• matching our logo

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Summarizing design must haves:
  - Strong presence of our logo and name 33 tweewielers
  - Preferably the use of the colour of the car (high gloss black) together with at least - matt grey/black and red – optionally other colours.
  - High quality design / eye-catching design
  - 3 brands: Riese&Müller / Scott / Cortina
  - Logo / symbol of a van with a plug on the back

Nice to have

• - On the back doors - windows -> an advertisement we can change regularly. For example to introduce a new bike.
  - Logo’s of other brands

Should not have

• - No complete carwrapping because of the expected costprijs of a complete wrapping
  - no rainbow of colours

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Files

Download all files - 1.8 MB