Down the Line

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This customer received 93 logo designs from 46 designers. They chose this logo design from Vetroff as the winning design.
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Logo Design Brief
We’re looking for a logo design for our Tennis apparel company called Down the Line (DTL). We’re launching women’s and men’s shorts with our packaging being a tennis ball can.
Primarily, We’d like the use DTL as a logo that is modern, athletic, and geared towards the millennial demographic.
Attached is a concept of the type of logo we're looking for and the crossed rackets can me changed to tennis ball etc. Open to font and color changes.
Attached are the two pairs shorts we’re launching that will have DTL logo on bottom left let for reference and the tennis ball can that will hold our shorts.
Looking forward to working with you and please reach out with any questions.
Target Market(s)
Tennis players. Millennial focused.
Logo Text
DTL
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- You choose
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Design of DTL Logo
Design up Down the Line secondary logo with text.
Nice to have
- Secondary logo featuring DTL and Down the Line.