Conscious Change Logo for coaching and training start-up

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This customer received 126 logo designs from 66 designers. They chose this logo design from Actives as the winning design.

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Logo Design Brief

A logo design for a start up centred around changing the way we cope with change (as it increases in rate and frequency). Corporate clients are the target to start (for online training and coaching at leadership, team, and individual levels) and public eventually (for individual offers or other target markets.)
The principle is to learn to be conscious about and self manage change and win in changing environments. Will offer a coaching course to start but could go in many directions (including system/app to facilitate this etc). The idea behind conscious means to be awake/alert to, with a view to making more conscious decisions in rapidly changing environments, with convergent technologies, changes in socioeconomic and political environments in a climate of exponential change increase.
This is a female entrepreneur solo start-up company. I don't like pinks and flowery feminine, but rather something strong and focused feminine.
I was thinking of a female archer but don't want this idea to hamper creativity. The other company I have which a logo will need to be assigned for is: Future Ready (which may contain the facilitating systems etc). This logo could link to the Conscious Change logo (ie. if Conscious Change is the archer then Future Ready could be a target with an arrow in it.)
The idea being that if you are conscious about change, then you have an increased chance of hitting goals and getting good outcomes. Just an idea - don't let it sway anyone.

Attached are the ideas I'd had (with a palette I quite like - ie. Greeny/Blue)

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Need a couple of days before selecting a winner

Hi, Thank you so much for your time and effort - there were so many really good designs it was a bit overwhelming and hard to choose from. Sincere thanks! I have made my choice and will be closing the job but would like to still provide feedback where possible. Again - appreciate the creative work by talented people. :-) Hilary
Added Wednesday, August 26, 2020

Target Market(s)

Change Managers, Business Consultants, Agile Professionals, Leaders (Corporate and Small-Medium businesses, and private clients for coaching)

Industry/Entity Type

Business Service

Logo Text

The Conscious Change Company


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Passion, Focused, Creative, Inspiring, connected
Should not have
  • Too flowery or too esoteric for corporate - no pinks or reds

Files
Download all files - 0.3 MB
PNG
Colour palette
Tuesday, July 28, 2020
JPG
Female archer aiming
Tuesday, July 28, 2020
Payments
1st place
NZ$260
Participation payments x 4
NZ$10
Total
NZ$300

Project Deadline
09 Aug 2020 01:00:01 UTC
Language

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