Blk+Brn Pro Logo and Social Media
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This customer received 46 logo designs from 29 designers. They chose this logo design from daanLogo as the winning design.
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Logo Design Brief
We need a logo and social media account images for a new community. This is unapologetically a safe space for Black and Brown professionals. A passion project (unpaid and free to join) this is a group is being created for people of Asian, African, Latinx, Caribbean, Indigenous, Middle Eastern, and Pacific Islander descent who work in associations and nonprofits.
The public description currently reads like this:
We spend most of our waking hours at work—whether remotely, in an office with others, or travelling for business. Many of us count on our work to advance our career, fulfill our purpose, pay our bills, or support ourselves (and maybe spouses, kids, or parents too). Yet the painful reality is this: many of our workplaces are not psychologically and physiologically safe for every person. Instances and examples of workplace inequality, discrimination, exclusion and racism are rampant.
If you’ve ever had to give a thought to whether a past, current or future workplace is a safe space because of your race (social construct) and ethnicity (cultural), this group is for you. Why? Because having safe spaces where you are fully seen, valued, and supported is a non-negotiable part of your well-being.
Here we celebrate each other, our accomplishments, and our stories. Here, we don’t have to think twice, and can just be yourself without translation or justification. Here, we can share your ideas without fear of repercussions. Here, we can live our identity without pressure to assimilate to avoid facing discrimination or harm. Here we can communicate about experiences with marginalization. Here we can seek, give, and get practical advice. Here, we can just kick it, and have fun being your unapologetic best self.
Target Market(s)
People 21-40 of Asian, African, Latinx, Caribbean, Indigenous, Middle Eastern, and Pacific Islander descent who work in associations and nonprofits.
Logo Text
"Blk + Brn" or "BLK+BRN"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- "Blk + Brn" or "BLK+BRN"
Nice to have
- "Pro" or "Professionals" might be nice to include, if it works. One idea to explore is the range of skin tones across these communities.
Should not have
- Should not reflect a single gender or race.