Logo and Label design for hair growth serum
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This customer received 71 label designs from 14 designers. They chose this label design from Lykos as the winning design.
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Label Design Brief
We require to rebrand an existing product entirely as it is very bland and out dated, it can be found on www.headofhair.com.au
The brand is called: Follic Guard
Require a 15cm (L) x 13cm (w) sticker label to go onto a bottle.
Require a logo and sticker label design.
The same bottles will be used, we just need to change the sticker labels
Require something modern, luxury, safe. Targeting men and women consumers.
I have uploaded the existing old design, The circled red section text can remain the same. The Yellow circled section is the product name which comes under the brand Folliguard, you can keep it as Follicle boosting serum. I will change it later for each of the 4 products that come under Folli Guard later (i.e. Shampoo, Conditioner, Enhance spray etc)
Updates
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Target Market(s)
men and women balding from old age, naturally weak and thin hair
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Needs to feel friendly, clean, trustworthy, modern.
Have a bit of gold or silver on it. i.e. the border or logo etc. Just a little bit to make it look more premium, but don't over do it.
Nice to have
- The product focuses on the follicle of the hair, thus, Folli in the name.
Could use this in the logo or sticker, if it looks nice. if not, that 's fine too.
The product uses pepper mint, maybe good to have a little bit of peppermint leaf somewhere.