• US$180

• 144 designs

• 43 designers

---

Logo Design Brief

Creative brief for PATH to Health and PATH Method.

Find a way to bring the three spheres into expression through the symbol of the centre of the three spheres in accordance of the two photos below in abstraction. The circles are at the front door to the centre. the Building is the center/heart of these circles in reality. each circle represents i- we-you or body-mind-spirit ; Dr is asking that it is not a literal translation but abstraction. To find a way to being the interaction of the three spheres in a form such as the heart in the attached picture

It must depict 3 foldness -
Symbolic abstraction
Transpersonal- super spiritual
Our work goes into Soul spirit realm
Need more soul spirit dimension
We do medicine that is holistic- The body is impacted by the mind and how the soul forces engage.

PATH stands for (Participatory Awareness for Transformational Healing)

We need a logo with flexibility using the word PATH both for our
Clinic side:
Path to Health -(by line) Integrative Medicine for Body -Mind - Spirit
and
2) Educational side:
PATH Method- (by line) Participatory Awareness for Transformational Healing

PATH is the common thread and perhaps you will make it into the logo that will be able to be combined with our Clinic and Education arm and in future we can use it for our supplement labels like “PATH to Health”

We need the logo to contain certain elements and colors to be used on all marketing collateral for an Integrative Medical Holistic Clinic that has roots in anthroposophical medicine - PATHMETHOD.com has the logo that we have bene using- ironically it does not have the word PATH METHOD in it os it does not work. PATH Method needs to evolve to be a buzz word like Mindfullness or Gestlat. Its pedagogy comes out of Rudolph Steiners work. Its been taught at Esalen, Noetics Institute, in the UK, Spain, South Africa etc

As it stands the old Path Method Logo (with no word for Method in there : ( ) consists of a gold path that spirals inwards (to Self) and then a dark blue path that spirals outwards (to the World). The Path to Health Logo may also have the motive of a path that leads to health when self and world come together in the right measure.

How to depict the right measure between Self and World? Three dimensions reflect health when they rest in perfect equipoise and balance. The ones we work with are BODY MIND SPIRIT and I YOU WE. To add something more concrete the Path to Health Centre embraces three spheres of activity: The healing clinic, the food / medicinal / nature gardens and the transformation, education, movement, art centre.

PATH Method teaching arm website will be rolled up into a new website that will also include the clinic side. So likely we will have a website that hold all the PATH worlds in it. The PATH Method will also launch an online teacher training course and its logo will be used on MOOC’s .... We are needing to have the logo work for web, social media, zoom screen, letter head, biz cards, supplement labels (need to look good very small)

OUr Clinic old site is at www.pathtohealth.co.za- PATH logo needs to represents holistic medicine.

Please read Dr Goldbergs Biography so you get an idea for the space holder he is on either site as it may inform your ideas.

Beyond this we will need a social media roll out plan and website for our new clinic we just built- the pathtohealth.co.za website is our old one and the building there is not the current one.

Target Market(s)

People interested in Integrative Medicine and Transpersonal psychology ( body based psychotherapy). Looking to learn how to heal their body mind and spirit. People who wish to learn about this.

Contact Information for Business Card

can i update this- id like to get the logo right first

Dr. Raoul Goldberg, MD
19 Willow Road, Constantia Cape Town 7806 phone: 021-762-2364 email: info@pathtohealth.co.za

Back of the card

• Integrative Medical Doctor
• Founder, Teacher and Facilitator of the PATH Method
• Counseling/Psychotherapy
• Writer
• Researcher
• Speaker

Logo Text

Path to Health and Path Method (PATH ties them in) each have a by-line

---

Font styles to use

Other font styles liked:

• Philosopher

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Strong, healthful energy. Kind, compassion, healing, holding.

Nice to have

• We liked the pHilosopher Font at www.pathmethod.com- we like our gold and navy colors on the pathmethod website
  
  Navy Blue: 122D50, CMYK 100, 85, 40, 38
  Gold: 968153 CMYK 39, 42, 75, 12
  Light Gold: c9b38c
  
  Fonts: Google Fonts
  Philosopher
  PT Sans Family (regular, narrow and bold)
  it maybe worth introducing a new third color as this is all about three fold.
  
  This is modern integrative healing. the heart centered approach- an approach where people help their whole selves and take their healing into their control
  Bringing in the sacred geometry of the "I, you and we"- "body, mind, spirit"
  
  PATH is the main word that perhaps can be part of the logo and then the clinic side and Method side ties in as per brief.

Should not have

• No pastel colors, no conventional medical icons,

---

Files

Download all files - 2.6 MB