• C$390

• 240 designs

• 69 designers

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Logo Design Brief

We are a growing sports tech company out of Vancouver, Canada that has developed a world-class hockey stick and puck tracking system. The system uses a tracking tag inserted into a hockey stick and a custom trackable puck to auto-capture player stats during games. Players and teams can use these stats to focus their training and development, ultimately to improve their game. We are making this world-class technology not only available to professional hockey clubs, but also for youth ice hockey world-wide and are setting up distributors and trainers in various regions to offer the service and system. Sports teams use data analytics to improve their athletes training / performance and for remote scouting.

Logo will be used on things like website, product sheets, corporate material but also on hockey pucks, electronic equipment, shirts, hats, sponsor logos, etc.. We want logo that hockey players / fans like to promote - not too techy, not too busy, more classy, aggressive, sporty, etc.. that also shows we are professional brand / company.

Target Market(s)

Youth Ice Hockey players / teams / leagues, Professional Sports and Media

Logo Text

Drive Hockey Analytics

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We need a logo to build a brand around, that shows world-class technology, but in an aggressive sports type of way that speak to both youth hockey players and major league sports business personalities. We also like to incorporate the Canadian / West Coast vibe since that is our roots. Today we like using the Blue / Aqua type colors and dark backgrounds to signify the west coast ocean / ice type of feeling in a sport type of way.
  Logo should consider that we may expand to other sports in future too. In future, the Hockey part of logo might switch to Lacrosse or Football for example.

Nice to have

• On our logo, the word 'analytics' optionally doesn't need to be there, or can be smaller. Drive Hockey is something we like to have stand out more. We really like using the logo on a dark dark blue background (or black) (see attached file for idea). Also like something that will become classic, as the hockey culture has a lot of timeless, classic influence.
  
  Prefer blue / teal type colors, but OK with designer input
  
  Prefer wordmark or pictorial/combination logo
  
  Can be structured as either one of these:
  1)
  DRIVE (stand out)
  HOCKEY ANALYTICS (smaller)
  
  2)
  DRIVE HOCKEY (stand out)
  ANALYTICS (smaller)
  
  3)
  DRIVE HOCKEY (stand out)

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Files