Human Resources Technology System Brochure Design

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This customer received 39 brochure designs from 7 designers. They chose this brochure design from Svetlin Angelov as the winning design.
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Brochure Design Brief
We need a brochure design for PointLeader: a new online talent management product line that combines cutting edge, Cloud-based technology with over 65 years of workforce research to give employees, managers, and human resource professionals information about jobs, job-fit, and job performance that is fair, predictive, and easy to use. The PointLeader product line includes five specific products: PointLeader Competency Profiler, PointLeader Potential Assessment, PointLeader Performance Measure, PointLeader Learning Management, and PointLeader Development Index. These tools are integrated and aligned to a robust competency model and can be used together as a system, or each alone for job analysis, employee selection, performance measurement, and learning management.
Our mission is to help workers and their organizations succeed by making our 65 years of research relevant to current workforce issues. We want the brochure to capture this competitive advantage, as well as the return on investment for PointLeader.
Updates
Project Deadline Extended
Reason: We have two more days in our window of time. Thanks
Added Sunday, April 15, 2012
We just uploaded a briefer version of the text. Don't overdo the text part of the brochure. Use images that convey the research foundation of the PointLeader and the high tech approach we have used.
Added Sunday, April 15, 2012
Target Market(s)
Human resource professionals, organizational development professionals, business leaders, decision makers
Industry/Entity Type
Investment
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must use our PointLeader logo. We need a four page brochure that presents PointLeader as an overall system and describes each of the four PointLeader tools.
Nice to have
- Graphics need to convey that by helping workers succeed we help companies be more profitable. Also need to emphasize ease of use, our great user reports, integration of tools, strongest research base in the industry, and our cutting edge technology approach.