• £70

• 10 designs

• 6 designers

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Graphic Design Brief

We need a design for a framework to be used on an online course. The framework will have several layers and needs to have a style which can be followed throughout the course. The attached image is at the top level.

Need to keep to the triangle shape and the colour green and red for the words shown in the illustration. The three inner sections are pillars/pathways which we will expand out (Health, Adventure, Creativity) .
The course is Frustration to Action (the inner section) so we need to show the flow from being frustrated with your kids on devices and not trying to be a successful and they can be, moving them to there kids taking action and frustration reducing. So important the framework has the feeling of progression and movement. The issue for each pillar/paths is the red text and the green being the result.

I want the framework to be simple to understand keeping to line diagram but introducing an icon for each piller/path. Needs to look professional and engaging.

I need to be able to edit the framework, present it elements so be in a format I can hide each Piller and display on a mouse click so layered.

Colours should fit into the brand colours

Core colour: #f07f37
Black secondary: #070707
Green : #0A633B
White: #FFFEFE

Website for brand approach: www.inspiredandactive.com

Target Market(s)

Parents of children spending too long on devices

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clear and easy to see outcomes (green words on the example)
  Flow from problem to solution (Frustration to Action)
  Style to be extended to further piller designs including icons for Health, Adventure, Creativity
  Ability to present 1) the promise Frustration to Action 2) each piller in turn
  Brand colours included in brief

Should not have

• Busy complicated slide
  Keep to line art not complex images

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Files

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