• £80

• 83 designs

• 29 designers

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Logo Design Brief

I need a simple but exciting logo for a brand called 'Lips Aloud'. This is a start-up Lip Gloss brand that will be aimed at older children and teenagers (10-18 yrs).

The purpose of the brand is to offer a cool, vibrant and creative range of lip glosses in a variety of funky flavours/aromas. The brand will offer modern alternatives such as vegan and also pop & fashion inspired ranges that will appeal to young, fashionable customers (Pouting Peach, Moody Marshmallow, Serious Cinnamon, Raving Rasberry, Candy the Floss). Some products will have things in such as glitter in order to add that extra bit of explosive fun.

The design must therefore reflect these kind of cool names and ingredients - appealing to younger audiences with a future-focused attitude who are all about cool, positive energy. As it will be promoted through social media (i.e. instagram & Tik Tok) the brand must sit well in lifestyle images that are being posted and also be something kids want to have in their pocket and be seen with on the street.

IMPORTANT: As well as being used for marketing, the logo will be printed as labels to stick on lip gloss tubes. Therefore, it must work at small scale.

Target Market(s)

Older Children & Teenagers (10 - 18yrs)

Industry/Entity Type

Cosmetics

Logo Text

Lips Aloud

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A pair of lips
  The words 'Lips ALoud'