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The Empower App
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This customer received 121 logo designs from 27 designers. They chose this logo design from danhood as the winning design.
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C$200
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121 designs
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27 designers
Logo Design Brief
We need a logo designed for a smartphone app called "Empower" that will provide tools and resources to victims of abuse. The app has a positive spin to it, and focuses on building on the users strengths. I like bright green, personally, but I am open to other colors or combinations of colors.
Updates
Having seen everyone's creative ideas, I now have a much clearer idea of what I am looking for. Here's the picture in my mind that I am sold on.. It is based on a combination of the last two photos that I uploaded (the red shield that is titled backward, and the shiny metallic E surrounded by a circle). I would like to have the shape of a shield, but having the arrows within, and, then have the "e" button inside this shield. I will upload a sketch right now because it is hard to describe in words, but the idea will be simple if you just take a look at my sketch. Overall, I really also like the shiny effect of the "e" example photo and would like to have this effect throughout the whole logo (this effect is achieved through highly contrasted shading I think).
Added Friday, January 31, 2014
New pictures have been uploaded. If you refer back to the previous photo that had many logo ideas on it, there was a red triangle with a bright dot, and the color intensity faded away as it progressed around the circle. I am also open to you using that instead of arrows (it will simplify the look further). Thank you and I am excited to see what you come up with.
Added Friday, January 31, 2014
Target Market(s)
The audience is victims of abuse. This can be anyone.
Industry/Entity Type
Building
Logo Text
Empower
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I want the design to be based on a triangle with a button in the middle. A key feature of the app is allowing the user to "check in" on the current level of tension/ safety in the relationship. So I like their to be a sense of movement or "button-like" feel to the logo.
Nice to have
- I would like the logo to have a three dimensional feel, based on their being some shading to make it "pop". see the new photos i uploaded
