Logo for food startup focusing on healthy breakfasts*
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This customer received 124 logo designs from 56 designers. They chose this logo design from D_Mantra as the winning design.
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Logo Design Brief
We are looking for a logo that will not only be on the header of our website but also on our product packing. The brand is called "The Spoon Filler" and it's all about breakfast kits for people who want to make their own granolas, or muelsis, or whatever it takes to get them up and ready for the day ahead. We're all about healthy and special ingredients, so for example we have single origin oils and single origin maple syrup in our product range. The logo should reflect quality, be distinctive, be versatile for a range of applications and be appropriate in the sense that it matches the industry we're in. Oh yes, if you're going to put a spoon in the logo then it better be good rather than cliché - just a gentle tip.
An additional thought, with several designs being posted into the project, that the logo could very well reflect creativity, considering that we're all about enabling people to make their own breakfasts without being restricted to what's on the supermarket shelf.
Updates
Just a note to 1)apologise for giving low ratings even if we feel they were warranted. We didn't quite realise the impact of low sketch ratings on overall credibility, and 2) the successful designer will be tasked with future projects should we get some traction.
Added Monday, September 21, 2020
Target Market(s)
Health conscious men and women typically 25+ years of age.
Logo Text
The Spoon Filler
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- too much extra detail, simplicity is the key here.