Cypress Martial Arts and Fitness Logo Update

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Logo Design Brief

We need a logo update that is more streamlined, current and represents the brand that we are. We currently have a tree with our name- this tree is a Cypress tree but because of what we do is often assumed to be a bonsai tree. I think my preference is not to use the tree. Cypress is the name of our community and our business name, obviously. I like the look of a monogram logo with either CypressMAF or CMAF combined with a strong type that can be our logo utilizing our brand colors of red, grey, white/black. Not opposed to a picture but have not found anything that symbolizes all that we do. Thinking through how we will use this logo on signage, customized gloves, bags, wraps- also for a tshirts etc.

We are not a traditional 'martial arts' school. We do offer one martial art, TaeKwon-Do but additionally we offer Kickboxing and Krav Maga. Our Kickboxing program is not a Muay Thai class but a high intensity workout that focuses on technique and striking drills- we are a self defense school first and foremost and with the new brand, hoping to focus more on that. It's at the heart of all we do in all of our programs. Please spend some time on our website getting to know who we are- although the website is in the queue for a redesign awaiting the logo redesign. The verbiage is accurate even if the look of the website is not.

Target Market(s)

Our target is pretty broad 25-45 year olds, male and female and moms.

Industry/Entity Type

Self Defense

Logo Text

CypressMAF or CMAF and/or Cypress Martial Arts and Fitness


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Font styles to use
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Clean, concise, modern, edgy- branded with color scheme, monogram with CypressMAF, CMAF or the full name with initials- must look good on white or black background and reversed. Current brand colors are red, black, white, grey- please do not change.
Should not have
  • traditional kicking people or other martial arts pictures-

Files
JPG
e0cf0910c441ea75dbf431eb814ce658725049
Tuesday, October 6, 2020
Payments
1st place
US$150
Total
US$150

Project Deadline
13 Oct 2020 13:42:12 UTC
Language

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