• €280

• 228 designs

• 96 designers

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Logo Design Brief

We are a Dutch company developing a new type of stroller (due to confidentiality I can not disclose product design, sorry).
This stroller will give parents and their kids just a bit more options, then just the basic walk. Transporting luggage will be more integrated. The older brother/sister can lift along, without needing extra 3rd party products. Together this use will be different than the traditional, without being a strange bird.

We aim to promote the lifestyle first and the product second. More alive is our slogan. Because this is the feeling it should bring you and your family. The product will be positioned as a premium product. So the brand must be perceived like this. We produce our product with the planet in mind. Fabrics will be made from recycled PET and we use as few plastic parts as possible and the ones we use are recycled ones. Design for disassembly for all parts. We use some wood in our product, like the Dutch 'bakfiets' (please check online how people use this product) and like skateboards... Our handles are covered with leather-like material. The overall look of the frame is inspired by the fixie / retro bikes.

Brand Story
You were born to be more. You know it. You live it.
Where some see rules, you see space.
A new tomorrow to invent and ace.
At The Jiffle, we believe a life with kids is a life with more.
More to learn, more to love and more to carry.
The Jiffle is made for your more. Created to last long after your today.
Let the Jiffle be your base gear. Your enabler of the good stuff. Your best memories? They are just about to start.
Jump right in.

DNA in three words
Bold, Alive, More

Brand Message
More love, more alive, more memories

Please do not take more as more, more,more consumption. For example our campaign will focus on;
MoreWalk, LessTalk
MoreLove, LessPlastic
MoreLlife, LessWaste
MoreMemories, LessLimits

(it's not about the product but the new memories you make when using it)

Target Market(s)

New parents with first born or getting second child (first child can ride along).

Logo Text

The Jiffle

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo image (abstract) supported by the brandname.
  Like to see them below each other.
  Want to be able to use them separately form each other, like Apple/Nike/Adidas etc.
  The logo image can be used on the product fabrics for instance and the name on the frame. Just like a car needs a logo on a the front grill.
  Together they can be on a fabric label or together burned on a wood element.

Nice to have

• Slogan = more alive
  Use this as a tag line, definitely not a must, only if it works

Should not have

• Brand name in standard font (can use font as a base of course)
  3d shapes
  Handwritten fonts
  A lot of colours, but you can see that form the photo's, the feel in shades.
  Cliché shapes, like hart shapes of stars, ovals etc.

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Files

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