• A$150

• 44 designs

• 24 designers

---

Logo Design Brief

I need a logo for a new business based in Australia. I make travel guides / itineraries for people looking to do road trips where all of the work has been done for them. My audience are busy females who are time-poor or just want an easy option that they don't have to spend countless hours researching where to go / where to stay / where to eat and what to see. I have 2 audiences in mind - a busy employee, mid 30s, no kids and the other is a mum of 2+ kids, late 30s to early 40s and has a bit of money that she can splurge on something like this for her family.
I like the sleek look of the logo here https://www.lionandlady.com/ but I also like the logo from here: https://lovegeorgiaelliott.com/
Though I'm not using this theme for my website, I like the vibrant colours used here: https://demos.restored316designs.com/sprinkle-pro/
and here: https://cultivatewhatmatters.com/
I will be using Canva for other applications, so ideally I can match colours easily for the sake of branding. Other bright colours I like are:https://creativetemplateshop.com/templates/branding-kit-bright-collection (though I prefer the other examples given).
My price point is low but I want a premium look to the logo - feminine, cheerful, light, easy, fun, fresh. Above all, clean, preferably with a white background in mind.
I'm thinking of having the attached image on my home page and will be doing my website with lots of white as well.
Business name: Road Trips Made Easy
Tag line: Done-for-you Travel Guides

UPDATE: Other logos I like are:

https://jenamay.showit.site/#/ (LOVE this logo though would like to consider something like this, possibly with a graphic - or not).
https://adelyngrace.showit.site/
http://jennylynn.showit.site/

Target Market(s)

females, busy mums, busy female employees leading very full lives, likes to go away with her family, semi-adventurous but not overly, likes the beach / eating out / healthy, mid 30s to early 40s.

Logo Text

Road Trips Made Easy

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Clean black or coloured writing as per examples given above

Nice to have

• graphic of some type a possibility like Cultivate What Matters site listed though not necessarily required

Should not have

• black background
  super cursive font
  shouldn't be super complicated - something clean and simple

---

Files