New logo for apparel and outdoor gear
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This customer received 119 logo designs from 47 designers. They chose this logo design from wisualofart studio as the winning design.
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Logo Design Brief
I need a brand logo design for a new business based in Missoula, Montana, USA. The logo will be the basis for a clothing and accessory/gear line. I prefer a simple design that incorporates a flyfishing fly in the place of the letter "u" as seen in the attached crude drawings. Something clean but bold. Incorporation of other aspects of flyfishing, such as a fly rod, where the line spells out the logo or other creative touches encouraged if it can be kept simple enough so that it could be stitched small, like in the lower corner of a baseball cap, and still be legible and clear. Something that could be embroidered in 3 or fewer colors of thread preferred.
Target Market(s)
Fly fishing, outdoorsy crowd that appreciate clean lines and a bit of an edgy logo
Industry/Entity Type
Apparel Store
Logo Text
fly as f*ck
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A clean and simple look that can be applied in a range of clothing and outdoor logo gear, either embroidered in a small 3" section on a pocket or cap, or large across the chest of a sweatshirt without loss of look or appeal.
Nice to have
- Incorporation of a fishing fly in the logo. Scalable from small embroidery to large print.
Should not have
- The word "fuck" must be suggested but not spelled out.