Saw Blade Manufacturer Needs Logo Design

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This customer received 132 logo designs from 70 designers. They chose this logo design from Avartde as the winning design.
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Logo Design Brief
I need a logo to print on saw blades and cutting tools. The logo ought to represent strength, durability, toughness, reliability and quality. We will be using the logo to attract buyers through digital platforms in a competitive industry. Our company is called Nordic Saw & Tool, we will be using the name "Viking" to represent one line of our saw blades. We would like a logo that represents Viking tradition that appeals to a predominantly male audience.
Updates
I have opened the project with a greyscale preference but would like to include designs with color as well. Blue and red are colors that exist in my companies primary logo.
Added Wednesday, November 4, 2020
Target Market(s)
Cabinet makers, Contractors, DIY experts
Logo Text
Viking Saw Blades
Font styles to use
Other font styles liked:
- norse
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I'd like the design to pull from viking heritage in order to convey the message we are presenting. Beards, axes, norse symbols shields or combined images are the ideas that I have in my mind.
Should not have
- should not be cartoonish