The Blues Butler Logo Creation

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This customer received 112 logo designs from 69 designers. They chose this logo design from Rii as the winning design.
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Logo Design Brief
Our company is called Allergy Butler. We love our logo! We need to get a new logo for a new service offering called The Blues Butler. This is an in-home patient centered 'Depression' and 'Anxiety' therapy. The service is unique because we use DNA testing and Nutrition. We use the word 'Butler' because our clinicians come to your home and provide a high touch concierge experience.
Our target market is working mothers ages 28-45 that want to be pampered. This is a luxury brand that should communicate that this service is simple, easy, and smart. The logo should match the Allergy Butler logo.
We are happy to use our current colors or explore other colors. We are happy to look at the same colors and font or different ones, you are the designer show us something great! If looking at both logo's (Allergy Butler & The Blues Butler), a consumer should recognize that they are related companies.
For your information, the Allergy Butler colors are (Blues Butler can be different):
Grey: #6A737B Pantone 431 C C:61% M: 47% Y 42% K: 11%
R:106 G:115 B:123
Blue: #00A4E4 Pantone 2995 C C: 73% M: 19% Y 0% K: 0%
R:0 G:154 B:228
Target Market(s)
Working moms ages 28-45. Women who shop at higher end stores and aren't price sensitive. These women are busy and make decisions quickly. Their hero is Joanna Gaines (the designer). Their biggest worry is being a bad mom.
Industry/Entity Type
Health Care
Logo Text
The Blues Butler
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- My project must relate in some way to the Allergy Butler logo.
Nice to have
- These patients have been suffering (or their children) have been suffering for a long time and have not gotten any answers. Our service and therapy will give them the answers finally and a therapy path forward to permanent mental health. It would be nice if the logo could reflect this.