Custom home remodeler needs a logo design

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This customer received 41 logo designs from 25 designers. They chose this logo design from HDart as the winning design.
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I need a logo designed so that I can apply it to business cards, clothing (work shirts, hats, jackets, etc.) and eventually a website. I perform high-end kitchen and bath remodels along with custom woodworking, tiling, flooring, window and door installation. I am looking for the Phoenix to be the logo for my business. I would like it to be softer and not so aggressive, as this needs to appeal to high-end (professional client base) clients. Also, I am not set on the colors, but leaning towards the Phoenix being gold with either, Black, gun metal, or deep blue for the accent color. I like the idea of the Phoenix appearing like the "Tree of Life" but have concerns that this may be too cluttered. However, I am open to creative ideas. Thank you for your time!
Target Market(s)
Middle to high-end homeowners.
Logo Text
Where integrity and craftsmanship collide.
Logo styles of interest
Character Logo
Logo with illustration or character


Font styles to use
Other font styles liked:
- Times New Roman
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A Phoenix that is simple, elegant, and professional in appearance. No more than 3 colors in total design.
Nice to have
- Tag-line, company name included with logo.
Should not have
- No tools in the logo.