RAD - Rockwell Autosport Development logo

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This customer received 200 logo designs from 64 designers. They chose this logo design from Aaaron as the winning design.
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Logo Design Brief
We need a logo that is completely out of the box. Inspiration picture attached. The logo may include a road race car silhouette as an option. What I feel we are looking for is something that will look similar to the RAD inspiration pictures attached, but instead of the circle - a wheel or a gear and "A" to be a little bit more evident. Design can also be completely different and fresh. Feel free to let your talent explore the options.
Target Market(s)
Aurosports racing fans. Porsche, Ferrari, Mercedes, Aston Martin, Audi, BMW, McLaren and other high end markets. Formula 1 fans. LeMans 24hr and Daytona 24hr fans.
Industry/Entity Type
Automotive
Logo Text
RAD may also include words: Rockwell Autosport Development incorporated into the design
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must look COOL, FRESH and Sophisticated similar to the RAD logo attached. Needs to look good on the side of the car as well as on a shirt or a race suit.
Nice to have
- image of the Logo placed on the side of a car
Should not have
- Must not be simple. NOT NASCAR!