• US$200

• 42 designs

• 21 designers

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Logo Design Brief

Summit Wisdom is developing an Event Optimization platform & mobile app for professionals and the general public attending conferences and industry trade shows. Our logo needs to epitomize intelligence, professionalism and thought leadership. We’d like a modern, fun icon based logo that appeals to all ages (preferred age range 30-50).

Attached are some early concepts mashing up “light bulbs = wisdom” and “mountains = summit”. We are not wed to these ideas and encourage you to present your most creative interpretation of the name. The logo should be playful yet professional using simple (not ornate) brush stokes or calligraphy styles, and should appeal to Facebook, Twitter and LinkedIn users alike. Please be bold and colourful and come up with something impactful!

Target Market(s)

Professionals: sales, marketing & decision makers plus the general public (preferred age range 30-50)

Industry/Entity Type

Industry

Logo Text

Text is not required however the clever presence of SW (incorporated) or Summit Wisdom (underneath) is acceptable

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be iconic (dominated by an icon not text), fun and represent: intelligence, professionalism and thought leadership. Must use brush stokes or calligraphy styles (subtle Asian influences acceptable). Must use 1-3 bright & bold colours – blues & greens to complement this rich burnt orange (hex colour #cc4400: http://www.colorhexa.com/cc4400 or something similar)

Nice to have

• The logo should relate to the “Summit Wisdom” event platform. Key concepts include: individual scheduling, mobile application, professional networking, and enlightenment.
• Possibly include SW (incorporated) or Summit Wisdom (underneath)

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