• C$150

• 92 designs

• 21 designers

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Logo Design Brief

I have been running a business for 6 months now, mostly nameless. Since I have been operating out of my garage selling mainly mancave items (new and vintage) I picked the name The Badass Garage. I am a 42 year old woman opening a business for the very first time alone due to covid. It’s been a success so far, now it needs polishing. I can op load some files maybe of what the inside of the shop looks like but it has about
25% antique furnishings and lamps and other ‘pretty’ things for ladies and 75% mancave items like car from amd rears as signs, Betty boop and Mr peanut life size creations, juke box, antique fridges, all manner of bar signs etc.... I am the only woman doing this, it’s mainly a man’s business. I find all kinds of neat history out and I feel like one of the guests on American pickers.

Target Market(s)

Average Joe thrifters, redneck junk collectors and younger advertising collectors. I want to really target the MANCAVE market. Despite having antiques in my shop what sets me apart is my focus on having both new and vintage bar and oil and gas advertising and memorabilia.

Industry/Entity Type

Retail

Logo Text

The Badass Garage

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must clearly convey that you come here to buy ALL your mancave items. Like: automotive/oil and gas/alcohol advertising market, neon, pinball, coke and Pepsi, arcade Games, vintage diecast, slot machines, vegas style signs, both new and/or vintage, obscure or one of a kind mancave items, personalized wine barrel lids, traffic light and street signs and more.

Nice to have

• Clear, requires no translation, car guys can instantly relate to the logo as well as those looking for beautiful antiques or a classy sign to dress up their office or home bar. I don’t want those people to think I only have greasy garage stuff. But if you need to focus on one element then the Mancave is the one. I would love the logo to be simple so I can brand it easily into all forms. Coats with “Badass Nana” or Badass Amy” on the back. All playing off on how cool someone is having bought from my shop.

Should not have

• Confusing or too busy

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Files

Download all files - 103.8 MB