Re-envision logo for Investment Adviser
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This customer received 221 logo designs from 90 designers. They chose this logo design from Panta as the winning design.
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Logo Design Brief
We are considering a new logo for our boutique investment firm, which is celebrating its 10th anniversary at year end.
Based in Richmond, VA, Blue Edge Capital provides investment management services to foundations & endowments, family & charitable trusts, retirement plans, and individual investors. We implement our investment approach mainly through low cost and tax efficient Exchange Traded Funds (ETFs). Our investment approach has been developed to meet increasingly stringent fiduciary standards, and our model provides global, multi-asset diversification, daily liquidity, and institutional-quality performance reporting.
We definitely want blue as the primary color in our logo, and we think the design should reflect integrity/trust, innovative/forward-thinking, and approachability/service-orientation.
Target Market(s)
Individuals, families, non-profits and endowments - generally ages 40-80 - mature and sophisticated audience
Industry/Entity Type
Investment Advisory
Logo Text
Blue Edge Capital
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Blue in the color palette provided, full name.
Nice to have
- I included our current logo from our launch 10 years ago. We have no objections but want to consider alternatives. No need to feel constrained by this version.