Financial & Retirement Logo Design Project
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This customer received 90 logo designs from 27 designers. They chose this logo design from ddamian_dd as the winning design.
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Logo Design Brief
A new fresh US financial advisory firm, "Jeremiah Johnson Financial", which specializes in retirement services. We are different from other financial advisors because we aim to protect our clients assests, lifestyle, and legacy versus aggressively trying to beat the market. We want a logo that is easy to see/read and is very memorable. If possible, we would like an accompanied graphic that will help
We will upload a file (logo made by an amateur) that is something we liked. Hopefully, this is some general help for direction that can be improved upon!
Updates
Due to the excellent response, this project is now GUARANTEED. Thanks for your designs; we look forward to more great logos and awarding the winners!
jeremiah johnson financial
Added Thursday, April 19, 2012
Target Market(s)
People near or during retirement (55yrs - 70yrs)
Industry/Entity Type
Financial
Logo Text
Jeremiah Johnson Financial and Retirement
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have logo text in a clean readable format. "jeremiah johnson" (we like the lower case) as the main text and "Financial and Retirement" in subtext. The logo must be easy to see/read from a distance (think strip malls), look professional, and needs to be very memorable.
Nice to have
- We don't have suggestions but we would like a simple picture/abstract/graphic that helps make the logo stand out and memorable.
Should not have
- We don't have specifics but try to stay away from the typical or cheesy financial advisor sterotypes.