• €80

• 113 designs

• 33 designers

---

Logo Design Brief

I need a logo design for a new start up based in Zurich, Switzerland. I create/design jewelry since 20 years for myself but now want to sell it online professionally.

My Products:
https://www.facebook.com/purajoya.ch
Instagram: @purajoya.ch

Website:
I started to create it on WooCommerce on the Theme Avada (https://avada.theme-fusion.com/modern-shop/).
www.purajoya.ch

Brand:
Purajoya is Spanish (pura joya) and means pure joy or true jewelry/gemstone (joya = jewel, jewelry, gemstone). It has several meanings that match perfectly the business of jewelry. The brand is a few days old. Our motto is Timeless Elegance. I try to sell pieces my customer will love not only today but as well in a few years. I have a special collection with the name mix&match for jewelry that you can combine with each other the way you want and need. This special collection has the target of sustainability and minimalism.

Nature of Business:
I want to sell only real materials like silver, gold plated or gemstones and pearls. It is in the middle range of budget with high quality.

Target Audience:
Really hard to define. I assume my target is female and 25 - 80.

Pages & Logos I like:
https://bhira.ch/
https://www.salome-schmuck.de/
At Salome I love how she pack the jewelry and I like her pictures and logo. See on Instagram her highlight story of how she pack.

Main Competitors:
I don't know who they are. After looking at google search I picked those two. The first one is one of the biggest seller and the other one is more handmade style but still big I assume. I know the first one, I've never heard before of the second one.
https://www.schmuck.ch/
https://www.tarastyle.ch/

What I need at a first step (1st step):
- Logo for Website, Facebook/Instagram
- Sign/signature I can use later on a 6mm logo tag for jewelry
- Color palette & front for Website, business card

What I'll need later on (2nd step):
- Business Card I can add to the package I send out
- Big Stamp for my post package
- Maybe a Sticker with my Logo for the package
- Some helpful signs to explain the mix&match jewelry concept

Logo Text

Purajoya

---

Files

Download all files - 0.5 MB