• US$150

• 157 designs

• 53 designers

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Logo Design Brief

I am looking for a logo/brand design for a strength and conditioning business that provides both in person one on one training as well as online coaching. My philosophy to help and empower individuals to develop their strength for their personal mission: be it athletics, first responders, tactical athletes, parents, or the average person just looking to be able to tackle life with confidence. My philosophy comes from working in the military and watching so many warriors become physically broken because they were never prepared for the physicality of the mission. They persevered and pushed through with what they had, and with grit and determination. But all to often left to many physically broken. From that that, I pursued the education and training necessary to be physically and mentally ready to handle whatever mission life throws at you and come out stronger and more resilient. A style and image people will be proud to wear on apparel. Something strong enough to cater to tactical professionals, but not so 'aggressive' as to alienate the average person.
We want to cultivate a strong confident brand image with simple powerful messaging.
We our looking for a design that has strong, clean lettering, with a design that's not too cluttered, but has a strong image. Prefer something with a strong genderless avatar (i.e. skull, animal, etc.), but not a must. We like the designs of companies like Rogue fitness, onnit, and power athlete. The color scheme was presented as mainly blue, black, white, and grey, but red would be an option to replace or add as accent color if your professional eye sees it as appropriate.

Target Market(s)

Men and Women interested in fitness, strength training, athletics, and online programming. Those who enjoy expert coaching with an intense, aggressive approach to training while maintaining a fun, quirky, punchy attitude.

Logo Text

Legit Strength

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Legit Strength in the image
  Blue and Grey colors in the image (I would like these to be the colors for the brand and website), white and black can also be used in the image
  Something beyond the name that gives the customer a better impression that the brand is in the strength and conditioning/fitness business (ie. barbell, weight plate, kettle bell, etc)

Nice to have

• Something that gives a slightly gritty feel
  some sort of character avatar: skull, eagle, athletic silhouette, etc (can be a direct or abstract image).
  Strong, unique lettering

Should not have

• overly aggressive skull image (ie punisher skull)
  Spartan helmets

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Files

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