Two lawyers starting a fresh ...
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This customer received 94 logo designs from 42 designers. They chose this logo design from B8 as the winning design.
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Logo Design Brief
We are after a fresh new logo for our recently started boutique Melbourne based law firm (approximately 6 months old) called M&Z Lawyers. We are two lawyers who met at University (Zamir is in his mid-30's, and Josh is in his mid-40's. We are agile and are solution focussed when providing legal advice to our clients. We both have our own families and we want to project a professional, high integrity brand to our target market.
Target Market(s)
Small to medium-sized businesses, individuals, and families.
Industry/Entity Type
Law
Logo Text
M&Z Lawyers
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our business name is M&Z Lawyers so the typography must say that. We prefer strong colors that present strength and security like different blues, silver, greys, black, or even a hint of aqua is ok. We want the color to present trustworthiness. We are open minded to have an accompanying brand logo/image that uses the letters "M&Z" in it alongside the typography, but we are not 100% fixed on that requirement (...however, we think it would work well). Alternatively, we are open to the typography saying M&Z Lawyers with a logo that works alongside it.
Nice to have
- It would be good to see our logo in two formats with one reversed out to allow us flexibility when applying it on websites, brochures.
Should not have
- We don't want colors such as pink, beige, brown, or red.