Fish and Chip Logo for a Fish & Chip takeaway van

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This customer received 59 logo designs from 25 designers. They chose this logo design from graphicevolution as the winning design.
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Logo Design Brief
Looking to evolve an existing logo (attached). This is for a Fish and Chip van that offers take away fast food (fish & chips). The location of the fish and chip van is the algarve in the south of portugal where the majority of clientele are british and european expats.
The existing logo is deemed nice however we wish to split the logo away and use a different one as the chain expands, thus the need for a new logo for this specific location.
Nothing further to add on this front.
Target Market(s)
Local consumers
Logo Text
Text should be the same as in the existing attached logo (Fish & Chips Vale do Lobo)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- imagery that clearly references the fact that it is a fish and chip van