• C$300

• 82 designs

• 20 designers

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Logo Design Brief

Swimming Canada Swim Team that is 12 years old out of Spruce Grove, Stony Plain, & Parkland County areas of Alberta, Canada.

Our name is the Parkland Pirates Aquatic Club.

Team Colors (Green HEX: 00B140 & Black HEX: 27251F). However we use white and gray a lot too.

What we are about:
....becoming better people through excellence in swimming.

Our Mission is to Provide an environment where student-athletes are becoming better people through excellence in swimming.

Our Vision: pound-for-pound and stroke-for-stroke the best team in Alberta--then all of Canada.

Our Values:
-Hard Work
-Mastery
-Courage
-Self-Reliance

Would like the logo to be more distinctive. It's a little too busy for promotional usage.

Need to be more adaptable to work with all forms of marketing & promotions (shirt & cap printing, embroidery, image on water bottles, Social Media, etc).

THE CURRENT LOGO DOES NOT:
-Indicate that we are a swim team
-Include Team Colors
-Appeal to older kids (they are indifferent to it, but Moms and little kids think it's cute).
-Has no evidence of symbolism. For example a round logo enclosed in a circle may symbolize unity....Well, our circle is broken.
-Indicate that we are Canadian; no maple-leaf: maybe add one on the eye patch or pattern of them on the bandana (this would be nice, but not required).

WHAT'S GOOD WITH PRESENT LOGO
-It is recognizable within the Local Community; so we are not looking to completely abandon the current logo.

The attachments below are examples of how use the logo or edits of the logo. You can see it is getting a little out of hand.

Target Market(s)

all ages; sport minded

Contact Information for Business Card

Ryan MacDonald
Head Coach
CoachRyan@ParklandPirates.com
(780) 807-8665

Logo Text

Options: #1 Parkland Pirates Aquatic Club, #2 Parkland Pirates, #3 maybe nothing

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Arial

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Team Colors (ideally Green HEX: 00B140 & Black HEX: 27251F)
  Should look like the

Nice to have

• Look similar to current logo
  -image indicates that we are a swim team
  -Appealing to all age groups
  -Evidence of symbolism related to our Values

Should not have

• No Flags
  no broken circle
  font that is hard to read

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Files

Download all files - 23.4 MB