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Laron/Keller Logo Refresh for 2021 - Modernizing without losing tradition
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This customer received 64 logo designs from 17 designers. They chose this logo design from Maxo-Biz as the winning design.
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US$250
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64 designs
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17 designers
Logo Design Brief
Two companies "Laron" and "Keller" will be merging facilities in 2021. They'll continue to operate independently. Since they're in the same building would like customers to know that they are capable of being one company while still operating separately. To do this we'd like to make a logo that can be used as one on business cards, letter head, etc but also can be split into separate logos for more brand loyal offerings.
-We'd like to keep the same font styles (Laron is in Eurostile LT Pro Bold Extended #2, we have no information on what Keller Font is currently)
-Concept 1 is essentially both the current logo's with their tag lines. We're trying to modernize this.
-The Keller graphical 'K' logo is going to be retired, concept two is what we're wanting to replace it with. The K is wrapped with electrical wire, it would be nice to show it some how 'electrified' without using lighting bolts.
-We'd like to be able to use the Laron/Keller logo together as seen in Concept 1, but have them completely separate as well for independent use.
-The logo should have two versions, the highly stylized versions below for business cards, letter heads, fax sheets, etc. As well as a simple version used for T-Shirts and other physically printed media that a highly stylized version wouldn't support.
-Both companies are Blue/Gray colors, with Laron and Keller using their tones in Concept1 specific to the company. We'd like to keep these colors
- We'll want all the major file types for future use, eps, png, jpeg, ps, etc
-Both logos will need to have the Brand Name, Business Work Type (Mechanical vs Electrical) and their tag lines.
Update 1/19/2021
-I'm noticing a lot of focus on the Keller Logo & not much on the Laron. Remember these are both separate logos that should be similar, but different, the idea is to use them together when needed as well as independently. We're wanting to keep the Gears, but modernize them for Laron - Mechanical. Keller is the only organization doing 'Electrical'.
Updates
All the submissions are coming along nicely! Our team really enjoys working with each of you who have made submissions. I please ask that if I've responded with any criticism to please read cafrefully so that we make sure that we select the right person for the team. Once a logo is chosen we'd like to discuss further projects, like a style guide including: Email Signature, Letterhead, Fax Cover Sheets, PowerPoint Backgrounds, etc. Thank you, and good luck to everyone!
Added Thursday, January 21, 2021
Logo Text
Laron Mechanical / Keller Electric
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Other font styles liked:
- Stated in brief
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
