• C$150

• 96 designs

• 51 designers

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Logo Design Brief

Needed: Logo design for online store, social media platforms and apparel. I am starting this business because my second son was born with Mosaic Down Syndrome. I've discovered that most t-shirt designs for sale that support the DS community are very ugly and designed poorly and just not attractive. Not anything that I would wear. My online store will sell onesies, t-shirts, sweatshirts, tote-bags, etc. with meaningful but fun phrases that support, advocate and bring awareness and pride to those with Down Syndrome or their families. A portion of the sales will go to Down Syndrome Associations.

Target Market(s)

People with Down Syndrome, Parents and Grandparents of those with Down Syndrome, any person that wants to be an advocate or bring awareness to Down Syndrome.

Industry/Entity Type

Apparel Store

Logo Text

"Down Syndrome Gear"

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -Down Syndrome is a third copy of the 21st chromosome. Those with Down Syndrome have three copies instead of the typical two. Many designs symbolize the three chromosomes with three arrows ( see updated file as example - Arrows do NOT have to be vertical, they can be horizontal). I'd like to somehow incorporate this into the logo design. Also if you google "Down Syndrome tattoo" you'll see examples of the three arrows.
  -Alternatively you could also explore using "T21" in the design.
  - Alternatively you could use the "3.21" together in a design.

Nice to have

• -The "colors" for Down Syndrome awareness are Yellow and Royal Blue. I honestly hate these colors but maybe a variation will look better. These colors are not necessary for the design. (example of colors provided in updated file)
  - I do not prefer the ribbon being incorporated. The attached example is just for color sample.

Should not have

• Do not design with both the "three arrows" AND "21" in the same logo design.

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Files

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